More knowledge helps all of our clients succeed. As a real partner in your success, we help you answer questions with real data pulled from across our client list so you can improve.
Marketing wants an obtrusive pop-up, sales wants a 20-step form, legal wants 1,500 words of terms and conditions on every page, and the CEO wants a picture of himself on the homepage. How do we crack this one?
Scientific Method
We employ a rigorous method to our data analysis to build actionable insights and share them with our clients.
Increased Efficiency
Improve campaign creative and refine bidding strategies to make the most of your budget and get results.
DOT.PRO: A Better Testing Framework
DOCUMENTED TESTING, PLANNED ROLL OUT
We know that actionable results require a rigorous and effective testing framework. That’s why we built the DOT.PRO process. First, our team focuses on DOT (documentation of testing): testing methodology, hypotheses, execution and measurement for specific, targeted pilot accounts. If successful, a limited PRO (planned roll out) proceeds so we can test at scale and develop new best practices to roll out to the organization through new trainings and re-education initiatives. Some examples of the framework in action:
Smart Shopping
Google Discovery Campaigns
Showcase Shopping
RSA vs. ETA
RDA vs. Banners
Organic Shopping Beta
Intelligent Keyword Pruning
Causal Inference Testing
Fire Framework
Pure Broad + Automated Bidding
The Network Effect: Intelligence Beyond Your Brand
There’s a lot you can learn from your own data, but we’ve invested in aggregate, proprietary data analysis across our client list that gives those insights deeper context. Get credible intelligence to help improve:
Performance creative
Bidding strategies across channels
Industry benchmarks for KPIs
Media investment
