CASE STUDY
Driving Business Results With Dynamic Booking Engine
WeWork worked with Blend to create a seamless booking experience for their customers. Their existing system lacked the necessary functionality to allow users to easily browse and book office spaces based on key criteria such as location, team size, and availability. Together, we created a flexible and scalable solution that helped them drive business goals.
THEIR STORY
Creating A Classic Global Coworking Brand
WeWork was founded with the vision to create environments where people and companies come together and do their best work. They are a provider committed to delivering flexible solutions, inspiring, safety-focused spaces, and unmatched community experiences. Today, They're constantly reimagining how the workplace can help everyone, from freelancers to Fortune 500s, be more motivated, productive, and happy.
"With Blends help, we were able to increase the functionality of our website dramatically while cutting our costs. Our website is much easier to use, has tons of more features than before and is incredibly easy to maintain. We could not be happier with our new website! Thanks, Blend!"
THE CHALLENGE
Striving Toward Aggressive Goals
WeWork, a global co-working space provider, faced the challenge of efficiently managing and promoting their diverse workspace offerings. Their existing booking system was limited in its ability to showcase the vast array of available spaces, making it difficult for potential customers to find the perfect fit. Additionally, the platform lacked the necessary features to accommodate the growing complexity of their business, including the need to filter spaces by location, team size, and availability.
THE SOLUTION
Transforming The Way CoWorking Spaces Are Booked
To address these challenges, Blend developed a cutting-edge booking engine and consumer platform. This innovative solution offered several key benefits:
Comprehensive Filtering: The platform allowed customers to filter available spaces based on various criteria, including location, team size, and availability. This enhanced user experience made it easier for customers to find the ideal workspace for their needs.
Real-Time Availability: The booking engine provided real-time updates on space availability, ensuring that customers could make informed decisions and avoid unnecessary disappointment.
Seamless User Experience: The platform was designed with a user-friendly interface, making it easy for customers to navigate and complete their bookings.
Efficient Management: The booking engine also streamlined the management process for WW, allowing them to effectively track and manage bookings, optimize pricing, and monitor performance.
Unlocking New Customer Potential
The implementation of the new booking engine and consumer platform resulted in significant improvements for WeWork:
Increased Bookings: The enhanced filtering options and user-friendly interface led to a 30% increase in bookings within the first three months of launch.
Improved Customer Satisfaction: Customers reported a more seamless and efficient booking experience, reflected in a 25% increase in positive feedback and reviews.
Operational Efficiency: The platform streamlined the booking process, reducing the workload on WW’s customer service team and allowing them to focus on more complex customer inquiries.
Overall, the new platform not only met but exceeded WeWork’s expectations, providing a scalable solution that enhanced both customer experience and operational efficiency.
30%
Increase in bookings
25%
Increase in positive feedback
35%
Increase in time spent on the platform