CASE STUDY
Launched an AI Marketing SaaS platform
They wanted launch a platform where brands could easily launch ads on all major channels, watch them get optimized automatically and get the best ad results with the help of Gen AI. The vision was simple: become the default way ads get made - because AI ads are 2x faster and cheaper to make, and 2x better performing, than making them without AI.
THEIR STORY
Changing The Game
ROIstars initial mission was to change the game for small businesses. The AI Marketing SaaS platform enabled businesses to easily launch ads on all major channels, watch them get optimized automatically and get the best ad results for their business. ROIstars helps you reach your advertising goals without the high costs of traditional solutions.
Great agency to work with that delivers on time and results to drive business growth! Understands the full landscape from development and design to launch and marketing.
THE CHALLENGE
Complexity in advertising
The challenge was to scope requirements to develop UI/UX, test and launch the SaaS application. Once the application was launched, we had to establish their online presence quickly and begin acquiring customers to begin their MRR journey.
THE SOLUTION
Taking things to the next level
Blend developed a multi-channel/discipline strategy, informed by a deep exploration of the brand, category, and audience. Our approach was executed in four phases (build, soft launch, launch, ongoing) to build the application, awareness, interest, and demand. Before launch, clear KPIs were established and goals were mapped to specific marketing channels.
Our integrated marketing plan comprised of paid search, display, ABM, email marketing, and social media to activate prospects. Advanced targeting, message and creative testing, and segmentation were among the tactics leveraged to optimize results.
As the customer base grew, we tapped customer marketing tactics including search and display remarketing and email marketing. Blend designed, developed, and deployed a suite of emails which included promotional offers, product announcements, updates, and other communications.
As a result of our efforts including SEO optimizations, new content creation, social amplification, and paid exposure, the company has seen tremendous growth of new customers and MRR.
CHANGING THE INDUSTRY
Blend has been able to help ROIstars launch an application that transforms how advertising has been done online. With the implementation of Gen AI into the workflow, businesses were able to research, launch, A/B test and optimize quickly without the help of a traditional agency.
Post launch, we engaged with them to drive full-funnel marketing strategies.
85.51%
Conversion rate
68%
Reduction In CPA
4x
Higher average CTR
